Monday 24 October 2016

Twitter for Bloggers: 6 Benefits You Should Know About

Twitter for Bloggers: 6 Benefits You Should Know About
Twitter activity has loosened in the business domain, however it can at present assume a significant part in getting the message out about your image. In spite of the fact that it looks as though clients have lessened on Twitter's stage, there are still a lot of chances for bloggers to benefit as much as possible from the website. 

There are 310 million dynamic clients on Twitter, and more than 500 million tweets are sent each day. Another critical number is the 550 million that speaks to Twitter clients who seek their encourages frequently however have never sent a tweet themselves. 

This shows Twitter remains an all around utilized informal organization, regardless of the possibility that dynamic client numbers seem, by all accounts, to be down. Such measurements offer routes for your blog to profit fundamentally from utilizing Twitter. 

The following are probably the most encouraging points of interest of being a blogger on Twitter. 

1. Fortified Brand 


Look into demonstrates that 77 percent of buyers partner a dynamic Twitter account with a more grounded brand. It makes your name or organization look more sound and conveys home the constrain of your image in its field in the event that you have a murmuring feast upon Twitter. 

What's more, action on Twitter can build buyers' memory of your image. It can connect all your informal communication endeavors together and give buyers another medium through which to security with you. 

Your Twitter record can extend your image view and give clients an alternate side of your business to help them recall that it better. 

2. Enhance Your Reputation 


Twitter can make your image look great on the off chance that you know how to utilize it. As said already, the lion's share of Twitter clients see a specific measure of believability in destinations that have an extraordinary Twitter profile. Rounding out the profile and expressing your best characteristics without being excessively limited time can support your online notoriety. 

For instance, consider the Twitter channel of this business specialist and blogger. He posts consistently about his customers and their victories, flaunting his abilities while additionally celebrating with his customers. A comparative strategy can be utilized for any blog. 

3. Data Resource 


Twitter is an effective research instrument when you're blogging. When you come up short on motivation, you can take a gander at what your supporters are stating or track what's drifting via web-based networking media by and large. 

You can likewise discover incredible cases for focuses you're attempting to make or make inquiries of your gathering of people to goad your comprehension of an idea. A one of a kind feature of Twitter is its utility for taking brisk surveys and studies among clients. 

Twitter is a superior place to get this sort of engagement than Facebook or other social destinations since it has a compelling pursuit include and incorporated surveying capacities. 


4. Organizing 


Twitter is a perfect stage for taking after organizations and different people who are in your profession. You can construct an organization or request guidance from the individuals who are in a superior position than you. 

Through direct messages and gathering discussions, you can discover visitor bloggers and influencers to bolster your image. A sort of fellowship will regularly shape in your Twitter arrange. Experts and adherents alike feel as though they know each other, and they cooperate to develop each other. 

This can be an effective approach to pick up supporters and influencers for your image. 

5. Create Traffic 


Twitter is the third-biggest driver for online networking activity. Through such capacities as short connecting, retweets, your Twitter bio, and natural pursuit, the system can convey more movement to your blog. In case you're attempting to remain above water in web index rankings or pick up transformations for your items or administrations, Twitter can cross over any barrier. 

6. Story Gathering 


At the point when there's breaking news, a slanting theme, or an interesting story that fits in the specialty of your blog, Twitter is an incredible place to assemble foundation data. You can pull from news stories to total substance and utilize the hashtag highlight to peruse extraordinary tweets that address the point. Individuals cherish great stories, and they're additionally luring when they happen to be valid. 

7. Crude Comments 


An additionally intriguing aspect regarding Twitter is that the altering ability is entirely restricted. In this manner, when somebody posts a remark on your blog or a given point, it typically shows up in its rawest, most unrehearsed shape. 

Additionally, the shorter character space appears to inspire more trustworthiness out of individuals. You can increase significant bits of knowledge into what individuals truly think around a subject or something you composed. 

This input can be utilized to reshape blog entries or send you in a bearing that you feel your perusers are more able to need to go. It can be an effective associating specialist amongst you and your intended interest group.

The Basics of SEO Marketing: Do’s and Don’ts

SEO promoting has turned into a staple technique to achieve clients of different organizations. It remains for Search Engine Optimization showcasing, whose point is to build the significance of sites in web search tools, for example, Google, Bing, and Yahoo. The more significant the site is, the more clients can get to it. The more guests the site has, the more noteworthy are the odds that it can make salary through promotions and client buys. Web utilization is free and open, so every business, little or enormous, guarantees that it joins the SEO rivalry to accomplish hierarchical objectives. 

For beginners in the field of SEO, conferring slip-ups is inescapable. All things considered, SEO showcasing is not easy. An advertiser must have experience, information, and enthusiasm to survive the merciless business. This does not mean, in any case, that blunders couldn't be relieved, particularly the most widely recognized ones that even the most experienced experts still confer. In the event that you are thinking about a SEO showcasing profession later on or if the art just interests you, here are the do's and don'ts you should know. Keep in mind to peruse eagerly and take a few notes in light of the fact that these tips will help you through later on!

The Basics of SEO Marketing: Do’s and Don’ts

DO'S – Tips that will make them go! Ensure that your catchphrases are important. 


The objective of SEO is to be pertinent. This is portrayed by having a place with the list items that clients see when they look for terms in Google and other web search tools. To accomplish this objective, a SEO advertiser must guarantee that the catchphrases he puts in site content superbly coordinate the mentality of an online program. For instance, if the SEO advertiser markets for an eCommerce site for second-hand contraptions, the watchwords he may utilize are "great quality second-hand cell phones/tablets/cameras". He ought to have the capacity to envision what kind of device the client may search for. Without this learning, the site page/site remains obscure, regardless of the possibility that the substance is useful. 

Be distinctive. 


The test of SEO does not end by having a place with the main page of results. The more prominent obstruction is to keep up pertinence by consistently making fascinating substance. Without something new to peruse or watch in your site, the odds of guests returning is less. Who needs to visit a site again when a steady wellspring of articles to peruse is available, isn't that so? The fact of the matter is, you bring to the table something new to stir the enthusiasm of clients. Do you have news that clients can't discover in different sites? Do you offer freebies, for example, electronic books or programming? It is safe to say that you are the most receptive to client surveys? Are your images crisp and interesting? These are the basic inquiries you ought to request that yourself manage you in keeping up notoriety on the web. 

Be open. 


To expand site activity, online substance ought to be available to everybody. When I say everybody, I MEAN EVERYONE. In this day and age, the most effortless approach to achieve larger part of business sectors is to enter social media.The populace of interpersonal interaction destinations like Facebook, Twitter, Pinterest, and Instagram adds up to hundred millions. This irrefutably tells the web-based social networking is a dependable stage to contact a boundless group of onlookers. As a SEO advertiser, you ought to exploit the open door by infiltrating the online networking scene. Make numerous records to augment your client systems. 

On the off chance that online networking administration is a lot of an undertaking, request the administrations of specialists. The mystery is to make enduring associations with clients through media they are most alright with and are most available to. As per Blue Hat Marketing seo administrations, a main firm in the industry,succeeding in web-based social networking administration "requires a devoted, continuous exertion that is customized to your business' particular needs". 

DON'TS – Bad practices you should keep away from! Giving a lot of concentrate on watchword thickness 


Catchphrase thickness alludes to the rate by which a watchword shows up on a site page in contrast with the aggregate number of words in the page. Since the excursion towards the pined for "first-page introduction" implies additionally coordinating catchphrases, SEO amateurs have a tendency to organize this while making site content. While this ought to dependably be contemplated, this ought not be the main core interest. At the point when content authors get excessively got up to speed with including various catchphrases in an article, paper, or some other work, the quality endures. The work would appear to depict that the need to increment watchword thickness is more essential than giving quality substance to clients. On the off chance that regardless you need individuals to peruse your substance, strike a harmony amongst quality and catchphrase thickness when composing. 

Inability to recognize a showcasing objective 


Objective setting is an essential stride in each endeavor. For SEO showcasing, an objective must be set as a reason for making effort. For instance, the objective of a form store for making a site is to bait clients to go to the genuine store. On account of this, the theme of articles or online journals in the site can be about the most recent patterns in mold, with an invitation to take action to buy at the store. With the non-presence of an advertising objective, the advertiser does not know the way the business needs to take and winds up squandering valuable time and assets. 

Overlooking neighborhood SEO 


The true objective of SEO showcasing is to make a deal. In accomplishing this objective, a SEO advertiser must have the capacity to know the general population inside the topographical area where the store is working. This is imperative to build mark mindfulness inside the district first before extending to different areas. The issue with apprentices is thinking way out of the container. On account of this, they overlook that a market which is simpler to reach additionally exists inside the group. 

There you go! These are the basic slip-ups you have to keep away from and the fundamental tips you should follow with a specific end goal to commence your SEO profession destined for success. I trust that I have possessed the capacity to contribute experiences which would be helpful to your achievement later on. Godspeed!

10 Things Your Competitors Can Teach You About Blogging

10 Things Your Competitors Can Teach You About Blogging
Your competitors are the crucial answer to your online SEO strategies. In business, as long as free enterprise reigned, new businesses are formed based on the ideas of existing companies. The hidden tool here is some light “corporate espionage.” But not in the traditional sense. What we mean is to look at your competitors as ways to think about new concepts, improve your knowledge about your field, and ultimately advance your products.If you begin a new website or you ponder why your restored site is getting only a few number of users, it is time to do some research. The best thing to do is to learn from your competitors. As you may already know, SEO has several components and you should mostly focus on link building, social media marketing and onsite search engine optimization. Analyzing what your competitors have done for their SEO will mean you will be able to implement these changes on your website and make it more visible to the public. Of course that does not mean to copy his work; you can use this data simple guide to improve your own SEO.
Before you begin your research, make sure you look at your real competition. This means that you are searching for sites that seek the same keywords that you have (both regular keywords and long tail keywords). Do not forget to employ a keyword search tool to see what keywords related to your niche has high rank and relatively low competition. If you find your real competitors we can learn something about them!

1. Clarity

Begin with the chosen keywords that relate to your business. Explore your competition. Look on their websites and check out their social media hangouts. Adopt or modify your keywords based on your findings. To develop an understanding of what they do, means taking a look at their social media profiles and how they deploy keywords. Take the information you have gathered and include it in your niche, then put it to use.

2. Weaknesses

Find things you think they might be doing better and integrate the improvements in your online presence. When you search their home page, does their content draw you in in just a few seconds? How can you be inspired by their content and find a way to apply it to your own site? Is there anything that distracts you or bothers you? Finally, what is their call to action like? Collect your findings and apply these in your own business.

3. Products

Get a good understanding of their products and find loopholes in their development that you can include in your own products. Take their products and combine them with your expertise. Put another more effective twist on it and a market it at a competitive price.

4. Public

The best information you can find is from their blog comments. Carefully comb through them looking for what the public says. For example, they say about a product and how valuable it is, and then ask. It’s a little gold nugget was right. Or they do not have what they need to close, or to share something that they did not understand. Take these gold grains and work them into your product that they are already included in yours.

5. Social Media Behavior

What social media platforms are your competitors using? What content are they providing? Do they have links to articles, to infographics or videos? Do they use their keywords in their social media posts? What about in their profiles, such as LinkedIn? Finally, look at the groups in which they interact with and find partners. Social media plays a key role in online marketing.

6. The Google Spy

Google Alerts can spy on you. You can configure notifications that you can receive whenever there is a new post of a competitor or a new report within your scope of business.

7. Strategy

You can also explore business practices of your competitors simply by exploring their mission statement, their squeeze pages, their sales letters, their email drip campaigns etc.

8. User Experience

Online marketing extremely transitioned into responsive format to accommodate all screen types and sizes in different devices. With the insurgence of mobile marketing, user experience continues to play a key role in customer satisfaction. Spy on what your competition does so that you can stay as technology advances.

9. Conversion Techniques

Some online businesses use lead magnets, or free offers to entice potential customers to sign up for their mailing list. What types of lead magnets are used and what you can do to increase the value of it for your own internet business?

10. Content

Yes, you can spy on what your competitors provide as content as long as you do not plagiarize. The best way to use this is not just taking what they said and reword it. Take it and build on it. Weave your own products into the content. Make it better and more attractive. Essentially, through espionage, you’re constantly being challenged and inspired by new ideas.
Spying on your competitors is the key to growing your online business. To devote time to this at least once a week so you can get an early warning of any new product releases or webinars can recruit launch. If you really want to know what your competitors are up regularly, consider hiring content writing service whose staff is trained in online marketing and can arm you with the newest, most competitive content that fits your business and saves you time.

20 Myths About Blogging You Must Know

20 Myths About Blogging

Myth: a broadly held, yet false conviction or thought. 

Consider any them exist in the blogging scene? Um, yes. Truth be told, I would contend that blogging myths travel more remote, speedier, and more extensive than different ventures in light of the fact that blogging is a method of advanced correspondence. As an expert in the field, I come up against false blogging convictions constantly. What's more, here's the thing around a myth… . 

They start with a grain of truth. You've heard the familiar axiom, "A lie is awful, the fact of the matter is the best, however a half-lie is the most exceedingly bad." The accompanying web journal myths have in them some truth. That is the thing that makes them so spreadable. All things considered, in the event that it was totally sham, nobody would trust it!


Myth #1 | If you construct it, they will come 


No they won't. Building and composing are just a little piece of blogging. With a huge number of blog entries distributed regular, the best way to get your work seen is to build up a solid procedure to share and market your substance.


Myth #2 | Blog posts 300-700 words are ideal 

This myth has developed in view of the blast of pics, tumblr online journals that have no written work (and just pictures), in addition to obviously – Twitter. With a crowd of people that has the tolerance of an organic product fly, you need to get in and get out right? In all actuality web journals with accommodating and evergreen substance — these are the posts that will get filed by Google web crawlers. That is the place and how the movement comes pouring in. Social sharing just fills in as hard as you do. SEO helps your posts work for you long after you've wrapped up the post.


Myth #3 | Blogging is about composing 

Yes..and no. Blogging is really about instruction and diversion. Think about a blog/blogger like a proprietor of an exhibition hall or school. You must create content that is pertinent, useful, and engaging. It is additionally your business to lead your perusers to other individuals' useful substance on similar point. You must improve somebody's life or more significant. Composing is a piece of this condition, however in the event that I needed to consider single word to incorporate blogging, it wouldn't compose.


Myth #4 | Too numerous modules can destroy a blog 


This one is precarious, in light of the fact that from one viewpoint it is valid. However, did you realize that it just takes ONE module to demolish a blog? It's hard to believe, but it's true. One line of lost code and your entire blog will break. Be exceptionally cautious about the modules you introduce. Regardless of the possibility that somebody raves about it, you don't know how it will communicate with YOUR subject and alternate modules you have as of now introduced. Also, learn to expect the unexpected. Regardless of the possibility that the module gave you no inconvenience for quite a long time, it can out of the blue not work with your topic or WordPress (particularly if there is an upgrade).


Myth #5 | Since there are such a large number of free WordPress topics, you don't have to pay for one 

There are some incredible free topics, beginning with the WordPress default subjects. On the off chance that you know code, you can make that terrible kid do anything you need. Obviously, you'll have to make a custom youngster subject so it can deal with redesigns without breaking. Be that as it may, by the day's end, you're basically making your own particular subject. Free is kind of misleading on the grounds that the time and know-how it takes to make a redid kid subject from the free layouts isn't generally free. You took in those traps some place! 


On the off chance that you don't know code, purchase a topic. A decent one. A lightweight one. A responsive one or potentially portable benevolent one. Try not to attempt to be thrifty. There's a reason Genesis, Prophoto, and Thesis cost cash. This is on account of they accompany shake strong client bolster, also a large group of elements that will keep you from a huge amount of disappointment and migraine. You get what you pay for.


Myth #6 | Google + is an apparition town, it's not worth putting resources into as a way of life blogger 

With Facebook, Twitter, and Pinterest, why do you require yet another social stage? Numerous bloggers expect that their group of onlookers is simply not there, so it looks bad to contribute. There are two or three issues with that hypothesis – this being the greatest one – 


Do a reversal in time (to the introduction of Pinterest, Twitter, or Facebook). Prior to the world was utilizing it. Wouldn't you have wanted to as of now be built up on the stage? One of the pioneers who made ready? In case you're going to make it on the Interwebz, you should will to go where the group isn't… yet.

Myth #7 | I try to avoid sharing competitor’s blogs so I don’t lose readers



It’s normal and natural to feel intimidated by someone who has a better blog or bigger audience. But sharing your competitor’s blog posts does two things. One, it helps spread the good blog karma online. Don’t believe me? Start sharing those who write in your niche. Secondly, it shows your readers and followers that you are determined to help them, even if it means going to someone other than you.


Myth #8 | I put all my blog entries on one Pinterest board called My Blogs so individuals will discover and share them 


No. Try not. It's weak. In the event that individuals need to discover a cess pool of your blog entries, they ought to just go to your BLOG! Pinterest is about investigating the themes you adore. Take your Pinterest sheets and make classes of interests. Sprinkle important posts among other supportive (and outwardly captivating substance).


Myth #9 | Tags on WordPress are useful for SEO 

Labels have little to do with SEO, particularly today. Labels are an authoritative device on WordPress. When you pick applicable catchphrases, you can then utilize these labels in a label cloud, on your menu bar, or in your post meta. The purpose of labels is to help your perusers find related posts that may enthusiasm to them. On the off chance that you are labeling your posts with 8000 catchphrases, stop. It's ideal to have three or four labels that connection to different posts. 

Myth #10 | There are sure times that are best to share via web-based networking media 

There is truth to this myth insomuch as there are sure times that YOUR specific blog entry or social share may improve. The issue with every one of those infographics is that there is no real way to make a control and apply it all inclusive. You need to think about your time zone, you crowd, your subjects, also the stage you're utilizing and what else is drifting at any given time. You will need to do your own particular investigations and think of an arrangement particular to your blog. 

Myth #11 | It's best to expel the date from your permalink structure 

SEO specialists have touted the possibility that expelling the date from your URL structure improves for permalinks. There are a couple of issues with this line of speculation be that as it may. To start with, when you strip the date from the permalink, your WordPress pages and posts seem to be indistinguishable (as far as structure of the URLs). This can bring about moderate inquiries on your database once your site gets huge. In plain English, it can make your site S-L-O-W. Also, with connection shorteners, numerous individuals absolutely never observe the genuine permalink on social shares. 

Myth #12 | I can do fine and dandy without online networking robotization devices 

On the off chance that you are simply beginning you, the facts might prove that you can deal with your web-based social networking sharing without utilizing Hootsuite, ViralTag, or Buffer. Be that as it may, over the long haul, it turns out to be progressively vital to be available, dynamic, and steady each day. The vast majority of us can't be online throughout the day, and this is the place web-based social networking robotization instruments have an immense effect. On the off chance that you are the sort of individual who likes to do content curation on one day, booking your pins and tweets will keep your profiles dynamic while not irritating your devotees with short blasts of movement. 

Myth #13 | If I can simply get one influencer to share my post (and have it become a web sensation), I'll be brilliant 

It's incredible when posts turn into a web sensation or get in the hands of somebody with a huge number of adherents. You can get a support in activity and a surge of email endorsers. Be that as it may, viral activity is amazingly fleeting. There are loads of bloggers I know who've had a large number of shares on posts, however it didn't transform them into overnight examples of overcoming adversity. In the event that your blog isn't reliably putting out profitable data, if your blog is inadequately planned, on the off chance that you make it too elusive the solutions for your perusers addresses, a viral hit won't do much for the long haul achievement of your blog. It's ideal to invest your energy taking a shot at reliable offering and building connections to different bloggers in your specialty. 

Myth #14 | Headings in WordPress are for making the content look cool 

It does. Be that as it may, there are more motivations to utilize headings. For a certain something, it makes your blog entry effortlessly scannable. You should separate your substance into chomp estimated pieces and utilize headings. All the more critically however, headings have a SEO esteem. At the point when Google creeps your site, it takes a gander at the catchphrases in the headings to start with, and after that in the body of the post. Begin utilizing headings! 

Myth #15 | It's best to begin a blog with a free website as opposed to quickly get your own particular space and facilitating 

Online journals dislike starter homes. The moment you start posting on the web, you are working deliberately to manufacture acknowledgment of your name, your image, and your space. Moving isn't outlandish (and it's done constantly), yet in the event that I can give one recommendation to a man who hasn't began a blog yet, burn through $100.00 and get your own area and facilitating account. That is the one thing you would prefer not to change after some time – your subject and plan can be modified, however changing those foundational pieces is much harder. 

Myth #16 | The most recent plan will get your blog "out there" 

Doubtlessly that great plan can quickly expand your readership. Great outline assists with skip rate (how rapidly somebody clicks off your page), email information exchanges, and social shares. The issue is that great outline doesn't benefit you in any way unless you know how to explore the specialty of promoting yourself via web-based networking media. On the off chance that individuals don't have any acquaintance with you exist, the most recent and most prominent outline amounts to nothing. 

When you are simply beginning, I suggest that you keep things straightforward. On the off chance that you have cash to spend, spend it on figuring out how to connect with a crowd of people, and stress over cool plan later. It DOESN'T MEAN YOU SHOULD HAVE An UGLY OR POOR FUNCTIONING SITE. Actually, the inverse. Get the cleanest, most keen look you can. It doesn't need to be favor. At that point figure out how to market yourself. Later, you can include super cool plan components that make you emerge. 

Myth #17 | The quantity of remarks gives me a heartbeat on my perusers 

Truth-A blog with a considerable measure of remarks means you've inspired an emotional response (either positive or negative). In any case, you can't turn this truth over and accept similar thing about the inverse. A blog without numerous remarks is not really a flounder. More individuals are perusing web journals on cell phones (famously unpleasant for conventional remarking). On the off chance that your post doesn't have a great deal of remarks, you have to take a gander at different things to gauge your effect. Is it accurate to say that you are expanding your email endorsers every week? What number of devotees would you say you are picking up? What number of social shares do your posts get? 

It's imperative to recollect another messy little truth about blog remarks – a few sites can have a ton of remarks and… well… the blog truly isn't that great by any means! 

Myth #18 | Putting my connection in the remarks on Facebook will help more individuals see it 

False. This was a broadly held conviction when it appeared that Facebook was changing its calculation to support content overhauls instead of connections. It's not genuine any longer. Be careful about "workaround" thoughts for Facebook. They frequently make them circled in circles without a ton of profit for your venture. 

Myth #19 | I decline to discover a specialty since it will restrict me 

I hear this always. Hell, I even said it for a considerable length of time with my own blog. It's just not genuine. Online journals with a specialty show improvement over sites without. I can't say it some other way. On the off chance that you need to revolt, that is fine. Be that as it may, specialty will detonate your potential outcomes, not constrain them. 

Myth #20 | It looks bad to pay something to help me with my blog when I haven't adapted it yet 

This resemble saying, "I need to open my own business, however I won't spend any cash to get it prepared." Good fortunes with that. 


Alternately, on the off chance that you are blogging for a diversion, individuals will say, "I have no goal of profiting with it, so I shouldn't burn through cash on it." Okay, sufficiently reasonable. I'm headed toward go get a diversion quilter, a pastime authority, a leisure activity golfer, or an interest craftsman that doesn't spend a dime on their exercises or materials.

Sunday 23 October 2016

Highly Effective Techniques That Work Well In Email Marketing

Highly Effective Techniques That Work Well In Email Marketing
Every business needs to reach a large audience with their sales pitch, but finding targeted readers can be difficult. Email marketing is an essential tool for getting your message to the masses, at least to those who are interested. Read on to find many great tips to help you launch your campaign.

Do you want to be known as a spammer?
Your emails may be marked as spam by people who are not interested in receiving them. This hurts your reputation, and if there are too many complaints about your messages, you may get your IP address blocked.

Before sending out emails to your subscribers, try to let them know what you will be sending them and how often they can expect to hear from you. This way, they know when to expect your email and they can prevent it from getting automatically sent to their spam folder.

If you buy a list of emails to send to, check and make sure it is up to date. Sometimes lists for sail might match your target demographics but be woefully out of date. The number of addresses now defunct can be as high as 25% of the overall list.

Be especially careful when crafting your first three emails to new customers. A new customer should get an introductory email inviting them to join your marketing list. Once they accept your invitation, the next email should tell them about discounts or special offers they can expect to get now that they've signed up. The third email should contain their first newsletter and their special offer.

If you run out of ideas for your email marketing campaign, try allowing your customers to assist you. Do things like write down questions that you receive from customers. Then when you go to send the next email, you have a topic. Make sure to include the customer's name for credit too.

Your email marketing campaign will be more effective if you make it easy for customers to unsubscribe. This may seem paradoxical, but people will tend to trust you more if you make them feel as if they are in control. Post the unsubscribe link in an obvious place so they can find it easily.


Get creative with your email designs to find out what works best.

 Send out a few emails with content and links that differ in their fonts and text color. Play around with image positioning, including buttons and logos. After you've sent the emails, find out which ones had the best click-thru rates. Stick with those for the time being, but change it up on occasion to see if you can find a method that works even better. More click-thru rates equate to more sales.

You should send your emails as a plain text every once in a while instead of always sending them in HTML format. This gives things a more personal touch and helps the subscriber feel that you are trying to connect. Do not use it too much though because then you may be seen as being too unprofessional.


Use tools to measure the success of your email marketing campaign. 

You should learn all you can about how many times your emails are read, if your subject lines are being read, which articles you write are being read, etc. Using information like this can help with the future success of your campaign since you will know what works and what does not.


Learn the things you should avoid by checking out what people think is spam.

 Create a free email address and post it publicly online; the spam should appear quickly. Take a look at those emails and learn what you don't want yours to look like. If you see any similarities, adjust your email marketing campaign. Make yourself stand out from spam to improve your reputation.

Color is important, even when it comes to email! Your email messages should have a consistent color scheme that is both professional and easy to read. This is especially important once you start designing more advanced, HTML rich messages. If you are unsure about making your own selections, a little Internet research can point you towards excellent color schemes.


Make it easy to unsubscribe.

 Make the unsubscribe link clearly visible in your email, allowing someone to stop getting email marketing. This way you are less likely to get reported for sending spam. Also, if someone has unsubscribed, don't make the mistake of continuing to send them email: that is likely to cause them to complain.

For maximum accessibility, send your email marketing messages as multipart format. Any email clients that support HTML or have it user-enabled will show your content in HTML format. However, if someone receives your email and only allows text content, that is what they will see. Doing this allows everyone to see your message, regardless of their client or settings.


Always make sure customers have a clear and concise way to opt out of emails at any time. They signed up with you because they wanted more information, and if at any time they wish to stop receiving that information, they should be able to opt out. It is only fair.


Try using A/B testing for your email marketing campaign.

 This basically entails creating two very different versions of the same email (A and B) and sending "A" to half of a small test group and "B" to the other half. Whichever half receives the most positive response is the one that you should be using for your campaign.

Concise subject lines are key. By keeping the subject line below 60 characters, you have a better chance of grabbing the attention of a reader. If you must use a long subject, put the important information at the beginning.

As long as you put the tips you've read here into use, you will find that your email marketing campaigns will be effective and profitable. You'll be happy that you've put the effort into creating a plan when your sales explode!



Saturday 22 October 2016

Using The Power Of Email Marketing To Evolve Your Business


Using The Power Of Email Marketing To Evolve Your Business

Everyone knows that in order to have a successful business, it's important to employ good marketing strategies. While there are many ways to market your products, email marketing is a great way to utilize the internet and reach an unlimited target market. Read on to discover ways to use email marketing in your business.


Be sure of all the colors you use in your email are neutral. If colors are too bland, the customer may not want to read the article. On the other hand, if the colors are too bright, it could frustrate the reader. Try to stick with neutral colors, like black, gray, and white.


Try following up an email to your customers with a notice that tells them not to procrastinate. Insert a suggestion that tells them to purchase now onto the reply. The ending could tell them not to miss this incredible opportunity by waiting. Instead, they should act now to reap the full benefits.


Continue offering incentives to customers after they sign up for your email list. For example, give customers a 10 percent discount if they remain on your email list for a month. This keeps customers from losing interest in your marketing materials and unsubscribing or deleting your emails after just a couple of newsletters.


To keep your email recipients engaged, use various sequences for different types of readers. For example, if you get an email address from a sale, that customer should receive a very distinctive welcoming email than a reader whose email you received from a lead. If readers aren't getting what they want from emails, then they simply won't read them.


Make sure your emails are consistent with any branding you have done. You should be including your company colors, logos and anything else unique to your business in your emails. Customers should be able to recognize your emails when they arrive in their in-boxes so that they are not automatically deleted.


Make responding promptly to emails your top priority. If a potential customer reaches out to you through email, you ought to do everything you can to reply to them within one day. Waiting longer may cost you the customer, and they may mention the lack of response to others.


To avoid complications resulting from being identified as a spammer, notify your ISP of your email marketing intentions in advance. If any unhappy reader ever reports you, this will give your ISP the head's up that your marketing efforts are legitimate. Your ISP may also be able to suggest an upgraded account that eases your email marketing operations.


Only send customers emails that contain information they can use. Respect their intelligence and send useful information, not merely sales pitches. Try to include a solution to a common problem, a clever new way to use a product, or a special promotion in every email.


One way to increase the number of people you can send emails to is by providing an option for people to sign up to one of your mailing lists. Have a readily visible link on your site for people to request your email updates.


One way to keep your email readers engaged is to ask them questions. These should not be rhetorical questions, either. Provide a feedback channel they can use to send you answers. You could ask for direct replies via email, or send your readers to your social networking pages. However you arrange it, asking for two-way communication is a great way to cultivate loyalty in your subscribers.


Make your emails truly personal. Do not just use their names in your emails play to their wants and needs as well. You need to understand your customers and why they opted into your list. When you speak to them personally, they will feel more comfortable doing business with you.


When creating text for your email marketing campaign, make sure you use fonts that reflect the tone of what your email is trying to convey to the customer. This is important in providing the right emphasis, and it conveys. 

Top 101 Best Ways to Make Money Online With Your Blog

Make Money Online With Your Blog
Top 101 Best Ways to Make Money Online With Your Blog
When blogging started, it was more of a way for people to journal their thoughts, but nowadays, everybody wants to make money online by blogging and strike it rich like Darren from ProBlogger or Leo from ZenHabits.
So if you’re interested in making money online through blogging, this article is going to be of great interest to you because I am going to lay out fifty ways you can make money online with your blog.
In this article, I have outlined various methods of making money online, from PPC to Affiliate Marketing, Product Creation & more.
As a side note, a lot of these items listed (over 70% of them) I’ve personally used in my own blogs in order to make money online through blogging and I can guarantee that each of these methods of online money making can work for your blog too, when implemented correctly.

PPC Advertisements

Pay Per Click advertisements are one of the biggest forms of advertising on blogs because of their ease of use. Below you’ll see a few companies who offer PPC options.
The general idea, for those who don’t know, when it comes to pay per click advertisements is that you’ll place ads on your website and each time someone clicks the specific ad, you’ll get paid X amount of cents/dollars.
Google Adsense – Perhaps the most popular ways for bloggers to start making money with their blog is Google Adsense. With it’s ease of use and the countless WordPress plugins for you to drop ads right into your website, it’s a top choice amongst beginner bloggers and veterans alike.
Chitika – Another great network and one that’s used by some of the bigger bloggers out there, Chitika is definitely a powerhouse in the CPC ad business.
Clicksor – One of the great things about Clicksor is that they make payouts every 15 days instead of 30+ like Adsense and others in the industry. That, mixed with it’s up to 85% commission for clicks, you’re bound to make money with them.
Bidvertiser – As one of the lesser known PPC networks, Bidvertiser has been around a long time and has always been a pretty good earner for me.

CRM Advertising Networks

If you have a blog that receives a good amount of traffic but you’re noticing that a lot of that traffic isn’t clicking the ads, this might be the route to go. CRM advertising pays you per 1,000 impressions. So, if you get paid $1.00 per 1,000 impressions and you have 100,000 page views monthly, you’ll make $100 from the one advertisement.
Index Exchange – One of the bigger players in the CRM Advertising industry, Index Exchange allows you to easily set up ads and get paid as much as possible for your page views.
Tribal Fusion – The next largest (if not the largest) CRM company, Tribal Fusion does an awesome job with it’s advertisers and publishers alike. It’s also one of the most widely used CRM networks in the blogging and magazine niches.
Adpepper – A great company that does more than just CRM advertising, Adpepper also offers CPC and CPA campaigns, which allow you to make the max amount of money possible from your blog.
Gorilla Nation – Once your blog reaches a certain level of traffic, Gorilla Nation might be the best step in your CRM advertising opportunities. They require you to have at least 100,000 unique visitors per month and have a huge network that allows you to get paid the most possible per 1,000 visitors.
Conversant Media – With top advertisers and a team behind you to make sure you’re making the most money possible from your blog traffic, Conversant Media has positioned itself as a truly large CRM Advertising Network that’s worth checking out and testing with.

CPA Advertising Networks

The CPA advertising method works when you have someone click an ad on your blog and they either buy something from the website or complete some type of action (ie: CPA = Cost Per Action). This could be signing up for an email form, completing a survey, etc.
Clickbooth – Positioning itself as the exclusive CPA network, Clickbooth is a definite leader in CPA advertising. I’ve used Clickbooth in the past and have had nothing but positive results.
MaxBounty – Right when you open their site, MaxBounty wants to make sure you know that they have the highest paying CPA campaigns around, and rightfully so. They’re definitely one of the top players in the CPA advertising industry.
XY7 – By turning clicks into cash, XY7 has positioned itself as a large network that you should definitely be testing with on your blog.
Neverblue Ads – eHarmoney, Vistaprint, Groupon, MindSpark & Bidz. These are just some of the various partners that Neverblue Ads has that you’ll be able to promote on your blog.
ShareASale – In 2005, 06, 07 & 08, ShareASale was given the best affiliate network award at ABestWeb, which should instantly tell you that when you’re promoting CPA offers from ShareASale, you’re getting top notch quality ads as well as industry leading help in growing your blogging revenue.
CPABounty – With net15/weekly payments, CPABounty is a great way for you to make money with your blog if you’re looking to keep checks coming in on a regular basis.

Direct Advertisements for Blogs

If you’re looking to allow advertising on your blogs and don’t want to run the hassle of looking through networks for companies to choose from and place the ads on your blog yourself, then direct ad sales will probably be your best solution.
Below are various ways to do that – some manual, some automated, some where 100% of the sales go to you and some where less than 100% goes to you.
Buy Sell Ads – One of the biggest direct ad marketplaces is BuySellAds. They’ve got over 2,000 advertisers ready to place ads on your website and are a staple in the blogging/design industries. I’ve used them previously on Guerrilla Freelancing and loved every minute of it.
OIO Publisher – I remember when OIO Publisher stormed on the blogging scene and started making its rounds with people like John Chow, Ian Fernando, Jon Waraas and others. It’s a great ad platform for your blog, allows you to keep 100% of the profits and is even available as a WordPress plugin.
AdRotate WordPress plugin – With the ability to set up different ad groups, track clicks, set expiration dates and keeping 100% of the profits, AdRotate might be a great choice for those wanting to set up ads without paying anything in the plugin purchase (like OIO Publisher) or giving up a percentage (like BuySellAds).
WP125 – Another WordPress plugin, WP125 is a great way to sell ad space on your site in those nifty little 125×125 ad blocks that people like John Chow and Shoemoney made so popular a few years ago (now we see them everywhere).
Direct Sales – This is a way you can sell ads, but is 100% dependent on you accepting payments, adding advertisements & removing them when they need to be removed. You get 100% of the profits but it is a bit more work. Set up an “advertise here” page with your information and the sizes you offer, and start selling ad space now.

Text Link Ads

Although Google has bitch slapped people for selling text link ads without being nofollow, the sale of text links (in my opinion) will never die because of it’s sheer simplicity. You can sell direct links to someones website with their anchor text or you can even sell text links for specific words throughout your blog.
Text Link Brokers – Another marketplace for selling text links on your blog is the Text Link Brokers website. They offer SEO services to their clients and in exchange, you get paid to have links to their clients websites on your blog.
LinkWorth – Serving up over 190,000+ text link ads across it’s network currently, if you’re not able to make money online through blogging with the text link sales from LinkWorth, you might just be in the wrong business.

Affiliate Marketing

Here’s something I personally want to try more of. Below are affiliate companies and bloggers/companies who offer an affiliate program.
Affiliate Programs will pay you a certain percentage of a sale that is made when someone clicks an ad/link on your website and buys something from the landing page of the other website.
ClickBank – I like to call ClickBank the CraigsList of Affiliate Marketing, because it doesn’t get any bigger than this. With products in a huge variety of niches, you’re going to find something to sell that will make you money on your blog.
Commission Junction – Commission Junction is a website that has a ton of products you’re able to promote and you’ll definitely be able to make money online through blogging. With clients like Sony, Home Depot, Woot!, Trip Advisor and many more, there’s definitely names that will virtually sell themselves on your blog.
Empyre Media – An emerging player in the Affiliate Marketing industry, Empyre Media has set itself up with some great advertisers and if you’re looking for extremely high payouts ($35 per sale, for example), then you’ve got to give them a try.
HostGator – As a leader in the hosting industry, you’re going to have a hard time not selling your visitors on their services when you mention that for their $9.95 per month plan, they can get it for 1 penny for the first month if they use the coupon code “TheHackerSolutions”.
MailChimp – A lot of people will recommend Aweber for newsletter management, but I personally like to refer MailChimp, not only because I use it at Guerrilla Freelancing, but because it allows people to have a free account for up to 2,000 subscribers .. ie: it basically sells itself.
Namecheap – If you’re marketing yourself and your blog to other bloggers who might want to venture into building their own websites, the first thing they’re going to need (after hosting) is a domain name and I believe Namecheap is the best and does a great job of retaining customers (I’ve been a customer for 6+ years)
Amazon – A complete giant in online sales, Amazon is a perfect way to set up some ads on your website and earn money from people who are buying products that they’d normally buy anyways. It’s a definite winner for making money online.

Sponsored Reviews

If you’ve got a blog where you talk a lot about different products (ie: a gaming blog, fashion blog, etc) then this might be a great way for you to not only talk about specific items of interest to your readers, but also make some money while doing it.
Sponsored Reviews – Their main focus is to let bloggers earn cash and allow advertisers to gain the buzz they’re after. A win/win situation and one you should definitely consider, especially if the websites you’re reviewing fit well with your niche.
PayPerPost – It does exactly what the name says it does; you get paid per post. You are able to review products that you decide on and are in complete control of the tone and style of your writing.
Blogsvertise – With the word blog right in the title, you can pretty much guess that this is a company geared towards getting you products/services to review and making you money with your blog. A great network with a lot of websites to promote, you’re going to make money with them for sure.

Private Forums

I’ve seen an influx of blogs lately make more money online by setting up private forums as an extension of their blog. It’s a pretty simple process actually, especially when you’ve got a large enough user base to do it.
vBulletin – As an industry leader, vBulletin is an awesome way to build a private forum on top of your blog that allows your regular blog readers pay a monthly fee and interact with each other, ask you questions, etc. vBulletin is a paid script, so you might be interested in some of the others below if you aren’t able to put up the cash up front for it.
bbPress – Forum software that interlaces itself perfectly with WordPress? This might just be the perfect solution for bloggers out there who use WordPress.
Vanilla – An open source forum software that has made its way around the design community and is a breeze to setup & use. What more could you ask for?
phpbb – Another open source forum software that has been around just about as long, if not longer, than vBulletin and is used by thousands upon thousands of websites.
YABB – Yet Another Bulletin Board, the YABB software is 100% free and open source and could be a great addition to your website in order to set up private forums and earn some extra money while blogging.

Sell Your Own Products

Selling your own products on your blog is a great way to make money online and an awesome way to utilize your blog traffic for your own monetary rewards instead of allowing others to advertise.
I’d recommend using eJunkie as a way to automate the download process of any digital goods. It costs $5 per month and will streamline your process so you don’t even have to be around (or awake) when people buy your stuff.
eBooks/Guides – Over at Guerrilla Freelancing I sell ebooks and do fairly well with it. Enough so, I was able to remove all advertising from the site and am strictly making money from the site now by selling my own guides. If you’re a writer, this could be a perfect solution for you.
WordPress Themes – If you’re a WordPress coder, why not build up some premium themes and try your hand at selling them to your blog readers instead of funneling your traffic to a place like WooThemes or StudioPress. This way, you keep all revenue to yourself and keep your visitors on your site.
Design Resources – A great way for bloggers who run design related blogs to make some extra cash is to sell premium design resources like Photoshop brush sets, icons, website layouts, fonts, etc.
Phone & Web Apps – For those of you out there who are good programmers (I see you reading this), you could take some time and develop apps for the phone like Pat over at Smart Passive Income does or you could also build web apps for invoicing, project management, etc.
Premium Tutorials – No matter what niche you’re in (design, development, music, etc) there’s always room to build out nice, in depth tutorials on how to do certain things that your readers will find interesting and sell them at a premium price.

Sell Your Own Services

Just like selling your own products, when you use your blog to make money by selling your services, you’re going to be able to keep 100% of the money and also benefit your business at the same time. It’s definitely something I utilize a lot (as seen below in the notes) and I recommend you at least try it out.
Web Design – If you’d like an example of someone who blogs but also creates custom blog designs, you’ve got to look no further than this exact article. I am a full time freelance WordPress designer and I am building this blog in order to gain attention and sales for my blog design services. You could also do this with a completely separate blog from your main portfolio site, either way works.
Blog Writing – Using myself as an example again, I write blog content for my own blogs, yet utilize my ability to write compelling, share-worthy content to sell my own services of blog writing for other blogs.
Consulting – How many times do you think I can use myself as an example in this section on how to make money online through blogging? I also offer consulting services on the Guerrilla Freelancing blog for freelancers who are looking to build their business and profits.
Marketing – This could be in the form of offline guerrilla marketing, social media marketing, search engine marketing or content marketing. No matter what way you choose, if you’re good at it, you can use your blog to showcase your knowledge of the subject and make money from your blog by marketing for other people.
Mentoring – Brian Clark from Copyblogger is a great example of how you can turn your blogging into a mentoring program. With his Teaching Sells mentoring program, he’s able to make $97 per month and he currently has over 1,000 members (you do the math)
In case you were wondering
This post teach you how to make money online through blogging and each individual topic could be covered in much more depth than it has here.
If you’d like to see me cover specific ways to make money online in a bit more depth than this, just drop a comment or get in touch and let me know.